For F&I managers and finance directors
A strong month.
Then back to guessing.
Six workbooks that help you run the same F&I process on every deal, so your per-vehicle number stops swinging from month to month.
You can feel it when the process drifts.
The customer tells you on the survey that they keep a car six years. Ten minutes later you're on the menu and that answer never comes up again. They say no to the VSC. You reach for a rebuttal you picked up years ago. After the deal you can't point to the step you'd change.
That's the month that ends with a lower per-vehicle number and no clear reason why. The toolkit gives you a place to prepare before the deal and review after it, so you know what to fix.
Twelve deals on my first Saturday. I failed.
I started selling cars in eastern North Carolina. When they first put me in the box on a Saturday, I did 12 deals and I failed. Six months in, I was barely keeping my job.
What turned it around was running the same steps on every deal and checking them every week. I've spent the last 12 years coaching F&I offices on that process. The toolkit is the desk version of it, written so you can use it on your own.
6 fillable workbooks | 36-page Field Book | 14-day rollout plan
Use your dealership email. We keep ASURA for people who work in the store, not vendors. Gmail, Yahoo and other personal addresses can't be used.
Six tools. One working process.
14-Day Rollout Plan
Pick where to start and put your practice and review dates on the calendar. Your output: a 2-week action plan.
Menu Order System
Run the survey first, then present VSA, GAP and Appearance in the same order every time. Your output: a written presentation plan.
Upgrade Architecture
Place each upgrade under the protection it belongs to, so the customer makes three ownership decisions. Your output: a clear comparison to practice.
Objection Prevention Prompts
Take ten common concerns and trace each one back to the earlier step that caused it. Your output: one earlier step to fix.
Coaching Cadence Tracker
Run a 45-minute weekly review on your own or with your manager. Your output: a weekly practice record.
Deal Review Scorecard
Score whether the process happened, separate from whether the customer bought. Your output: one change for the next deal.
Plus the F&I Stack Field Book
All six in one 36-page working book, with a completed example before every blank page.
They told you "six years." Did your menu use it?
The Old Way
The Toolkit Way
MENU ORDER SYSTEMWhat the next 14 days look like
From F&I managers at the Tier 1 F&I Summit
“[15–30s cut from the Summit testimonial videos]”
“[15–30s cut]”
“[New Mexico dealer cut, if cleared]”
Who this is for
This is for F&I managers and finance directors who want a process they can repeat and check. You'll work through it yourself and can review it with your manager. Nothing here needs your GM's approval.
This isn't for you if you want a script to read word for word, or a video course. Live coaching isn't included. That lives in the ASURA community, which is optional.
The ASURA community lives in its own app — a separate, optional membership.
FAQ
ASURA is for people who work in dealerships. The email helps us keep vendors out.
Six fillable PDF workbooks and the Field Book, sent to your email right after checkout.
Yes. Type into the fields on any device that opens PDFs, or print them.
Yes. The examples are generic, and every worksheet has you use your store's real products, coverage and terms.
No. It's a tool for your own desk and it doesn't change store policy.
They're licensed for your own dealership work. Please don't resell them or use them to train other businesses.
Digital download. All sales are final once access is delivered, except where required by law. Review what's included before purchasing.
No. ASURA Core is a separate, optional membership.